和330 million monthly active users, Twitter marketing is essential for promoting your ecommerce store. On average, Twitter users关注至少五个品牌on the social network. What’s even more impressive, is that37%will buy from the brands they follow.每五分之一Twitter用户在推文中提到了一个品牌。因此，表明Twitter用户并不是厌恶品牌的。该平台本身可以在用户和品牌之间进行强烈的双向通信。Over halfof all Twitter users have taken action such as visiting a website after seeing a brand being mentioned in a tweet. The average brand responds to a customer inquiry on Twitter within an1小时24分钟。
Twitter示例：ASOSis an online retailer who crushes it on Twitter. They share a variety of posts ranging from pictures of their clothing to promotions. Their brand has two other Twitter accounts due to their extreme popularity.ASOS在这里提供帮助is their customer centric focused account where they respond to customer inquiries. They’ll recommend other great products if a product is sold out. They respond in different languages. Customer photos get retweeted on the account. Negative customer comments receive a calm and carefully thought out response. They also have a Twitter account specifically for menswear.
Twitter Tips:
Many brands use social media as a way to offer better customer support. It allows them to respond to customers in real-time. Getting a hold of a brand via email can sometimes take up to 48 hours. However, on social media, the response time is usually much faster. Customers will tweet at your brand and you’ll receive a notification on your phone that allows you to respond immediately. There’s a19％lift in customer satisfaction from customers when brands have an active Twitter account. You’ll meet your customers’ needs if you respond to their tweets within the hour.
When my store was only a day old, I was desperate to grow my sales. I wrote quote articles that focused on a specific niche influencer. I then shared the article on Twitter tagging the influencer. Not only did they share the content but I drove free qualified traffic to my website. I had a Facebook retargeting ad running which allowed me to monetize my Twitter traffic, on day two, on a tiny new store budget.
Write short posts so you can include a few hashtags. Hashtags are the best way to be found on Twitter – and they work. As your social following starts growing, you’ll start getting new followers and customers by using hashtags. Use a tool likeHashtagifyto find the best hashtags each time you post. If writing blog content, share it on Twitter. If you mentioned influencers in the article, tag them in the tweet. If they’re a mid-sized influencer, you’ll have a chance of getting retweeted.
Retweet positive tweets and customer photos. When a tweet is negative, respond to it calmly and respectfully. An angry customer can become a loyal one if you listen and meet their needs. It’s not game over after one complaint.
Post lifestyle photos on your account. Pictures of your product on a white background likely won’t perform well. However, lifestyle shots of your product can. If a customer posts a product photo on Instagram, share it on Twitter. Let it be seen on all your social platforms. When tweeting the customer photo, tag the customer and add a link to the product page. Without the link customers won’t be able to easily buy it. Find products by browsing hashtags. For example, if someone is looking for recommendations on where to buy a dress for a party, you can reach out to them and recommend your store if you sell dresses. You can use hashtags such as #needadress or #recommendationsneeded to find people who are looking for advice, a product or a tool. Since users are asking for recommendations, they’ll likely value your suggestions.
您的Twitter个人资料应该包含产品帖子和价值驱动的帖子。拥有20-25％的产品帖子和75-80％的内容，参与度或价值驱动的帖子可能是建立页面的最佳方法。请记住，这75-80％的确实包括您回应客户查询并与客户互动。
使您的Twitter个人资料可以显示。无论是徽标，您自己的照片还是生活方式拍摄的照片，都可以使用个人资料图片。您还需要包括您的生物和链接。通过阅读您的简历，可以轻松了解您的业务的工作。例如，“我们出售时尚的最新趋势”或“我们在周围出售最可爱的狗配件。”您的用户名应该反映您的品牌名称。请记住，用户名需要短。
While this isn’t ecommerce specific, it very well could be. A Twitter user created several viral posts by showing off her newly done nails in a weird way. She posed her用食物指甲和怪异的产品。当她的指甲被涂成粉红色时，她通过拿着火腿来炫耀。当她的指甲鲜橙色时，她配对时拿着橙色的剪刀露出。她的指甲颜色与她构成的产品相匹配。大多数人通常不会以这种方式炫耀新修剪的指甲，这就是使这些帖子如此传播的原因。您如何以非传统方式炫耀您的产品以吸引注意力？实验。尝试在异常设置或异常产品中配对产品。
如何获得Twitter关注者
There’s no doubt about the power of Twitter and the impact it can have on your business. It can help you generate leads, increase your brand awareness, and build connections with your customers and users. But before you get to reap the benefits, you need to make sure you have Twitter followers, or that you’re taking steps to increase your Twitter following.
If we’re looking at the account with the highest Twitter followers, Katy Perry takes the lead with109 million followers。这是一个巨大的追随者。Twitter第二高的帐户属于贾斯汀·比伯（Justin Bieber）106 million followers, and the next in place is Barack Obama with103 million Twitter followers。Given that all these people are world famous, it can obviously be hard to reach such numbers, but you can still take some steps that will increase your Twitter followers, and help your account and brand grow as a result.
All strategies to increase your Twitter followers can broadly be categorised into the following:
1.确保你发微博的内容not only interesting but is also informative and valuable for your Twitter followers This way you’ll have higher chances to get your content retweeted and shared.
2.遵循遵循策略。这是您关注其他人的时候，以便他们可以在Twitter上跟随您。
3. Making sure your tweeted content gets seen.
4. Promoting your Twitter account. If you’ve got a blog, don’t forget to place the logo of your social media platforms like Facebook, Twitter, and Instagram on your blog.
If you want to look deeper into how to get Twitter followers, check it outhereand learn new ways to increase your Twitter followers.
Twitter营销工具：
Manage Flitteris a tool that provides you features such as being able to sort your twitter followers, find quality new twitter followers, discover when your twitter followers are online, know who has unfollowed you, manage multiple Twitter accounts and more.
TUNSis a Twitter tool where you’ll receive notifications every time someone unfollows your brand. This allows you to resolve issues with customers if they unfollowed after you spoke with them. By knowing who unfollowed your brand, you may start to notice patterns and analyze your twitter followers better. Maybe you get unfollowed after tweeting too much or for posting a bad tweet. Once you know the reason why your twitter followers are leaving, you’ll be able to work around those ways and figure out better ways to increase your twitter followers.
Hashtagify允许您找到最好的主题标签。您可以输入关键字或利基市场，将为您提供可以在帖子中使用的相关主题标签的列表。您还可以找到这些主题标签的顶级影响者，最常见的特定关键字标签等等。您还将看到标签用法最常见的语言是什么，这可以使您可以深入了解营销中的目标。
RiteTaggives you immediate feedback on whether or not that’s the best hashtag to use right now. It’ll inform you if too many users are using that hashtag right now which would lower visibility, whether a hashtag is good for being seen over time or if it’s too unpopular. It’ll even tell you when there are new trending hashtags that are relevant for your post.
缓冲可用于安排您的Twitter帖子和查看分析。您可以免费一次添加10个帖子。添加了Twitter帖子后，您将能够查看它拥有了多少点击和其他参与，例如转发。它甚至会告诉您您的顶级帖子是什么。一旦您知道这一点，它将帮助您了解Twitter的关注者喜欢和想要的内容，以及如何吸引更多Twitter关注者。
Twitter Marketing Resources:
HubspotTwitter上的10个最好的品牌将帮助您了解成功的Twitter帐户的外观。通过知道最好的事情在Twitter上做什么，您将能够成功地管理您的帐户。
Shopify’s The Small Business Blueprint to Marketing on Twitter is a free ebook that details how to create your Twitter account, how to build your Twitter audience, how to advertise and sell on Twitter and more.
